Privacy Policy


This privacy policy applies to PearlConvert AS and states what information we register about you, when, what we use the information for and who you can contact if you have any questions.


Privacy policy for www.pearlconvert.no/

This website collects some personal data from its users.

1. Owner and data controller

PearlConvert AS, Lysaker Torg 45, 1366 Lysaker

Email address for inquiries regarding privacy: personvern@pearlconvert.no

 

2. Types of data collected

Among the types of personal data that this website collects, by itself or through third parties, the following are tracked: number of users; city; device information; session statistics; browser information; usage data; e-mail address; phone number; first name; surname; profession; current city; company name; country. 

Full details of each type of personal data collected are provided in the dedicated sections of this privacy policy or in specific explanatory texts displayed prior to data collection. 

Personal data may be freely provided by the user or, in the case of usage data, collected automatically when using this website. 

Unless otherwise specified, all data requested by this website is mandatory and failure to provide this data may make it impossible for this website to provide its services. In cases where this site specifically states that some data is not mandatory, users are free not to communicate this data without consequences for the availability or functioning of the service.  

Users who are unsure about which personal information is mandatory can contact us. Any use of cookies - or other tracking tools - on this website or by the owners of third-party services used on this website serves the purpose of providing the service required by the user, in addition to other purposes described in this document and in the cookie policy, if available.  

Users are responsible for third party personal data obtained, published or shared through this website and confirm that they have the third party's consent to provide the data to the owner. 

 

3. Processing of data

3.1 Methods of processing data

The Owner takes appropriate security measures to prevent unauthorized access, disclosure, modification or unauthorized destruction of the data. 
 
Data processing is carried out using computers and/or IT tools, according to organizational procedures and modes that are strictly linked to the specified purposes. In addition to the owner, the data may in some cases be accessible to certain types of responsible persons involved in the operation of this website (administration, sales, marketing, legal, system administration) or external parties (such as third-party technical service providers, hosting providers, IT companies, communications agencies) designated, if necessary, as data processors by the owner. The updated list of these parties can be requested from the owner at any time.

3.2 Legal basis for processing

The owner can process personal data relating to users if one of the following applies: 

  • Users have given their consent for one or more specific purposes. Note: According to some laws, the owner may have permission to process personal data until the user objects to such processing ("opt-out"), without having to ask for consent or any other of the following legal grounds. However, this does not apply when the processing of personal data is subject to European data protection law; 

  • the provision of data is necessary for the execution of an agreement with the user and/or for any obligations prior to the contract; 

  • processing is necessary to comply with a legal obligation to which the owner is subject; 

  • the processing is linked to a task carried out in the public interest or in the exercise of public authority vested in the owner; 

  • processing is necessary for the purpose of legitimate interests pursued by the owner or by a third party. 
     

In any case, the owner is happy to help clarify the specific legal basis that applies to the processing, and in particular whether the provision of personal data is a legal or contractual requirement, or a requirement that is necessary to enter into a contract. 

3.3 Location

The data is processed at the owner's operating offices and at other locations where the parties involved in the processing are located. 
 
Depending on the user's location, data transfer may involve the transfer of the user's data to a country other than their own. To find out more about the location of processing of such transferred data, users can check the section containing details about the processing of personal data. 
 
Users also have the right to obtain information about the legal basis for data transfers to a country outside the EU, to any international organization governed by international law or established by two or more countries, such as the United Nations, and about the security measures taken by the owner to protect their data. 
 
If such a transfer takes place, users can find out more by checking the relevant parts of this document or ask the owner using the information provided in the contact section.

3.4 Retention period

Personal data must be processed and stored for as long as is required by the purpose for which it was collected. 
 
Therefore: 
 

  • Personal data that is collected for purposes related to the performance of a contract between the owner and the user must be kept until such contract is fully performed.  
  • Personal data collected for the purposes of the owner's legitimate interests must be kept for as long as is necessary to fulfill such purposes. Users can find specific information about the legitimate interests pursued by the owner in the relevant parts of this document or by contacting the owner. 

 
The owner is allowed to keep personal data for a longer period when the user has given consent to such processing, as long as such consent is not withdrawn. Furthermore, the owner may be obliged to store personal data for a longer period when required to perform a legal obligation or by order of an authority. 
 
When the retention period expires, personal data must be deleted. The right to access, right to deletion, right to rectification and right to data portability cannot therefore be enforced after the end of the retention period.

3.5 Marketing communications and newsletters

If the user accepts marketing communications from the owner, the owner will be able to use the user's data for advertising purposes, newsletter lists and other marketing-related purposes. This lasts until the user himself withdraws consent for marketing communications.

 

4. The purpose of the data processing

The data about the user is collected to allow the owner to provide its service, comply with its legal obligations, respond to enforcement requests, protect its rights and interests (or those of the users or third parties), detect malicious or fraudulent activity, as well as the following: Analytics, User database management, handling contacts and sending messages, remarketing and behavioral targeting, advertising and heatmapping and measurement of visits. 
 
For specific information about the personal data used for each purpose, the user can refer to the section "Detailed information on the processing of personal data".

 

5. Detailed information on the processing of personal data

Personal data is collected for the following purposes and when using the following services:

5.1 Advertising

This type of service enables user data to be used for advertising communications. 
 
This does not mean that all personal data is used for this purpose. Information and terms of use are shown below. 
 
Some of the services listed below may use tracking to identify users, or they may use the behavioral retargeting technique, i.e. display ads tailored to the user's interests and behavior, including those detected outside of this website. For more information, please check the privacy policies of the relevant services. 
 
Services of this type usually provide the option to opt out of such tracking. In addition to any opt-out features offered by any of the Services below, users can learn more about how to generally opt-out of interest-based advertising in the dedicated "How to opt-out of interest-based advertising" section of this document.

5.1.2 LinkedIn advertisements (LinkedIn Ireland Unlimited Company)

LinkedIn Ads is an advertising service provided by LinkedIn Ireland Unlimited Company. 
 
Personal data processed: tracking; usage data. 
 
Location of processing: Ireland - Privacy policy Opt out.

 

5.2 Analysis and statistics

The services in this section enable the owner to monitor and analyze internet traffic and can be used to keep track of user behaviour.

5.2.1 Google Analytics 4 (Google Ireland Limited)

Google Analytics 4 is a web analytics service provided by Google Ireland Limited ("Google"). Google uses the data collected to track and investigate the use of this website, to prepare reports on its activities and to share them with other Google services.   

Google may use the data collected to contextualize and adapt the ads to its own ad network. In Google Analytics 4, IP addresses are used at the time of collection and then discarded before data is logged on a data center or server. Users can learn more by consulting Google's official documentation.

Personal data processed: browser information; city; device information; number of users; session statistics.  

Location of processing: Ireland - Privacy policy – Opt out.

5.2.2 HubSpot Analytics (HubSpot, Inc.)

HubSpot Analytics is an analytics service provided by HubSpot, Inc. 
 
Personal data processed: tracking; usage data. 
 
Location of processing: USA - Privacy policy – Opt out.

5.2.3 Facebook Ads Conversion Tracking (Facebook Pixel) (Meta Platforms Ireland Limited)

Facebook Ads conversion tracking (Facebook pixel) is an analytics service provided by Meta Platforms Ireland Limited that links data from the Meta advertising network with actions taken on this website. The Facebook pixel tracks conversions attributable to ads on Facebook, Instagram and the Audience Network.   

Personal data processed: tracking; usage data.   

Location of processing: Ireland - Privacy policy.

5.2.4 Hotjar form analysis and conversion funnels (Hotjar Ltd.)

Hotjar is an analytics service provided by Hotjar Ltd. 
Hotjar honors generic non-track headers. This means your browser can tell the script not to collect any of your data. This is a setting available in all major browsers. Find Hotjar's opt-out information here.

Personal data processed: tracking; usage data. 
 
Location of processing: Malta - Privacy policy – Opt out.

5.2.5 LinkedIn Conversion Tracking (LinkedIn Insight Tag) (LinkedIn Corporation)

LinkedIn Conversion Tracking (LinkedIn Insight Tag) is an analytics and behavioral targeting service provided by LinkedIn Corporation that links data from LinkedIn's advertising network with actions taken on this website. The LinkedIn Insight tag tracks conversions attributable to LinkedIn ads and enables the targeting of groups of users based on their previous use of this site.   

Users can opt out of behavioral targeting features through their device settings, LinkedIn account settings, LinkedIn account settings, or by visiting the AdChoices opt-out page.

Personal data processed: device information; tracking; usage data. 

Location of processing: United States - Privacy policy.

5.3 Remarketing and behavioral targeting

This type of service allows this website and its partners to inform, optimize and display advertisements based on the previous use of this website by the user.  

This activity is facilitated by tracking usage data and by using trackers to collect information that is then transmitted to the partners who manage the remarketing and behavioral targeting activity. Some services offer a remarketing option based on email address lists.  

Services of this type usually provide the option to opt out of such tracking. In addition to any opt-out features offered by any of the Services below, users can learn more about how to generally opt-out of interest-based advertising in the dedicated "How to opt-out of interest-based advertising" section of this document. 

5.3.1 Facebook remarketing (Meta Platforms Ireland Limited) 

Facebook Remarketing is a remarketing and behavioral targeting service provided by Meta Platforms Ireland Limited which links the activity of this website with the Facebook advertising network. 

Personal data processed: tracking; usage data.  

Location of processing: Ireland - Privacy policy – Opt out.

5.3.2 LinkedIn Website Retargeting (LinkedIn Corporation)

LinkedIn Website Retargeting is a remarketing and behavioral targeting service provided by LinkedIn Corporation that links activity on this website with LinkedIn's advertising network. 

Personal data processed: tracking; usage data. 

Location of processing: USA - Privacy policy – Opt out.

5.4 Manage contacts and send messages

This type of service makes it possible to manage a database of email contacts, telephone contacts or other contact information to communicate with the user.  

These services may also collect data about the date and time the message was viewed by the user, as well as when the user interacted with it, for example by clicking on links included in the message. 

5.4.1 HubSpot Email (HubSpot, Inc.)

HubSpot Email is an email address management and messaging service provided by HubSpot, Inc. 

Personal data processed: email address; usage data. 

Location of processing: United States - Privacy policy.

5.5 Manage contacts and send messages

This type of service allows the owner to build user profiles starting from an email address, a personal name or other information that the user provides to this website, as well as track user activities through analysis functions. This personal data can also be matched with publicly available information about the user (such as social network profiles) and used to build private profiles that the owner can view and use to improve this website.  

Some of these services may also enable the sending of timed messages to the user, such as emails based on specific actions taken on this website. 

5.5.1 HubSpot CRM (HubSpot, Inc.)

HubSpot CRM is a user database management service provided by HubSpot, Inc.  

Personal data processed: company name; country; current city; e-mail address; first name; surname; phone number; profession; usage data.  

Location of processing: United States - Privacy policy.

5.5.2 HubSpot Lead Management (HubSpot, Inc.)

HubSpot Lead Management is a user database management service provided by HubSpot, Inc.  

Personal data processed: city; company name; country; e-mail address; first name; surname; phone number; profession; usage data.  

Location of processing: United States - Privacy policy.

5.6 Heat mapping and visitor tracking

Heatmap services are used to display the areas of this website that users interact with most often. This shows where the points of interest are. These services make it possible to monitor and analyze internet traffic and keep track of user behaviour. 
 
Some of these services may record sessions and make them available for later visual playback.

5.6.1 Hotjar heat map and recording (Hotjar Ltd.)

Hotjar is a session recording and heat mapping service provided by Hotjar Ltd. 
 
Hotjar honors "Do Not Track". This means that the browser can tell the script not to collect any of the user's data. This is a setting available in all major browsers. Find Hotjar's unsubscribe information here. 
 
Personal data processed: tracking; usage data; different types of data as specified in the privacy policy of the service. 
 
Location of processing: Malta - Privacy policy Opt out.

6. Information about opting out of interest-based advertising

In addition to any opt-out features provided by any of the services listed in this document, users may follow the instructions provided by YourOnlineChoices (EU), Network Advertising Initiative (US) and Digital Advertising Alliance (US) or other similar initiatives. Such initiatives allow users to select tracking preferences for most advertising tools. The owner therefore recommends that users use these resources in addition to the information provided in this document.  

The Digital Advertising Alliance offers an application called AppChoices that helps users control interest-based advertising on mobile apps.  

Users may also opt out of certain advertising features through applicable device settings, such as the device's mobile phone advertising settings or advertising settings in general. 

7. Users' rights

Users can exercise certain rights regarding their data processed by the owner.  

In particular, users have the right to do the following: 

  • Withdraw your consent at any time. Users have the right to withdraw consent where they have previously given their consent to the processing of their personal data. 

  • Object to the processing of your data. Users have the right to object to the processing of their data if the processing is carried out on a different legal basis than consent. Further details are provided in the dedicated section below. 

  • Access their data. Users have the right to learn whether data is being processed by the owner, to obtain disclosure regarding certain aspects of the processing and to obtain a copy of the data being processed. 

  • Seek correction. Users have the right to verify the accuracy of their data and request that it be updated or corrected. 

  • Limit the processing of your data. Users have the right, under certain circumstances, to restrict the processing of their data. In this case, the owner will not process their data for purposes other than storing them. 

  • Have their personal data deleted or otherwise removed. Users have the right, under certain circumstances, to have their data deleted from the owner. 

  • Receive your data and have it transferred to another data controller. Users have the right to receive their data in a structured, commonly used and machine-readable format and, if technically possible, to have it transferred to another controller without any hindrance. This provision applies provided that the information is processed in automated ways and that the processing is based on the user's consent, on a contract to which the user is a part or on obligations prior to the contract. 

  • File a complaint. Users have the right to submit a claim to their data protection authority (e.g. the Norwegian Data Protection Authority). 

7.1 Details of the right to object to processing

Where personal data is processed for a public interest, in the exercise of an official authority that owns the owner or for the purpose of the legitimate interests pursued by the owner, users can object to such processing by providing a reason related to their particular situation to justify the objection.  

However, users must know that if their personal data is processed for direct marketing purposes, they can object to this processing at any time without giving any reason. To find out whether the owner processes personal data for direct marketing purposes, users can refer to the relevant parts of this document. 

7.2 How to exercise these rights

Any requests to exercise user rights can be directed to the owner via the contact details in this document. These requests can be exercised free of charge and will be addressed by the owner as early as possible and always within one month. 

 

8. Further information on data collection and data processing

8.1 Legal action

The user's personal data may be used for legal purposes by the owner in court or in stages leading to possible legal action arising from improper use of this website or the related services.   

The user declares to be aware that the owner may be required to disclose personal data at the request of public authorities.  

8.2 Additional information about the user's personal data

In addition to the information in this privacy policy, this website may provide the user with additional information and contextual information about specific services or the collection and processing of personal data upon request.  

8.3 System logs and maintenance

For operation and maintenance purposes, this website and any third-party services may collect files that record interaction with this website (system logs) and use other personal data (such as the IP address) for this purpose.  

8.4 Information not contained in this policy

More details about the collection or processing of personal data can be requested from the owner at any time. Please see the contact information at the beginning of this document.  

8.5 How "Do Not Track" requests are handled

This site does not support "Do Not Track" requests. 

To determine whether any of the third-party services it uses meet Do Not Track requests, please read their privacy policies.  

However, we have "CookieBot" installed, which gives the user control over which traces are allowed to run.  

8.6 Changes to this privacy policy

The owner reserves the right to make changes to this privacy policy at any time by notifying its users on this page and possibly on this website and/or - as far as technically and legally possible - sending a message to users via any contact information that is available to the owner. It is strongly recommended to check this page frequently, referring to the date of last modification listed at the bottom.  

Should the changes affect processing activities carried out on the basis of the user's consent, the owner must obtain new consent from the user where necessary. 

 

9. Definitions and Legal References

Personal data (or data)  

Any information that directly, indirectly or in connection with other information - including a personal identification number - makes it possible to identify or identify a physical person.  

 

Usage data

Information collected automatically through this website (or third party services used on this website), which may include: the IP addresses or domain names of the computers used by the users using this website, the URI (Uniform Resource Identifier) addresses, the time of the request, the method used to send the request to the server, the size of the file received as a response, the numerical code indicating the status of the server's response (successful outcome, error, etc.), the country of origin, the features of the browser and the operating system used by the user, the various the time details per visit (eg the time spent on each page in the application) and the details of the path followed in the application with particular reference to the sequence of pages visited and other parameters about the device's operating system and/or the user's IT environment.

 

User

The person using this website who, unless otherwise specified, coincides with the data subject.

 

Data subject

The person to whom the personal data refers.

 

Data processor (or data controller) 

The natural or legal person, public authority, agency or other instance that processes personal data on behalf of the controller, as described in this privacy policy.  

 

Data controller (or owner) 

The physical or legal person, public authority, agency or other instance which, alone or together with others, determines the purposes and means for the processing of personal data, including the security measures related to the operation and use of this website. The data controller, unless otherwise specified, is the owner of this website. 

 

This website  

The ways in which the user's personal data is collected and processed.  

 

Service  

The service provided by this website as described in the relative terms (if available) and on this page.  

 

The European Union (or EU)

Unless otherwise specified, all references to the EU in this document include all applicable member states of the EU and the European Economic Area.  

 

Cookies

Cookies are traces consisting of small sets of data stored in the user's browser.  

 

Tracking  

Tracking indicates any technology - e.g. cookies, unique identifiers, web beacons, embedded scripts, e-tags and fingerprints - which enable the tracking of users, for example by accessing or storing information on the user's device.  

 

Current city  

Provides access to the user's current location.  

 

Legal information  

This privacy policy has been prepared based on provisions in several laws, including art. 13/14 of Regulation (EU) 2016/679 (General Data Protection Regulation).  

This privacy policy applies exclusively to this website, unless otherwise stated in this document. 

  

Last updated: 14 October 2022 

 

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