Banner advertising for increased brand awareness
Banner advertising is today an important part of digital marketing, and is often used to gain attention around a brand in order to achieve increased brand awareness. With smart purchases and placements, you can effectively reach the right target group, and communicate your messages effectively!
There are many ways to run and buy banner advertising. Both directly, programmatically, with contextual placements and remarketing. You get the opportunity to target by demographics, interests, location or by topic etc.
Our specialists can help you with suggesting the rigth type of banner advertising to suit your needs. You will get help to set clever strategies, implement new ideas and tactics to improve campaigns. The specialist will follow-up with ongoing reporting, analysis and suggestions for optimization efforts - using well-known advertising tools.
Some advantages of banner advertising
Banner ads or display ads are visual ads that appear on websites, apps or on social media platforms. They come in various formats, such as banners, animated banners or in video format, and some advantages of display advertising are:
Visual attention: Display ads utilize images, graphics and animations to capture the viewer's attention. They are designed to be visually engaging and memorable.
Targeting: Advertisers can effectively reach their target audience based on demographics, interests and browsing history. This precision ensures that the right message reaches the right people.
Brand Awareness: Display and video (display ads) are an excellent ad type for building brand recognition and awareness. They increase visibility and reinforce brand identity through repeated exposure.
Remarketing / retargeting: Display ads allow businesses to engage users who have previously visited their site but have not converted. This can lead to increased traffic to the website, and improved conversion rates.
Measurable results: Advertisers can track the results of these types of ads in real time, so they can continuously optimize campaigns for better results.
Display and video together - a good combo
The combination of display and video ads can be a good way to go. Display ads can attract potential customers by increasing your brand's visibility, while video ads can increase their engagement by telling a compelling story. The synergy of these formats can result in a comprehensive and effective campaign.
Eager to learn more?
Get in touch with Markus! He knows quite a bit about eCommerce - oh, and he's quite nice to talk with as well!
