Achieve organic growth in collaboration with our specialists
Our skilled SEO specialist helps you secure increased organic rankings and positions on Google. Our SEO specialist provides useful input and assistance on the main pillars of SEO: On-Page SEO, Content -including keyword analysis, Off-Page SEO and on technical SEO. All in all with the ulitmate goal of ensuring improved organic visibility for your company.
Become visible online
SEO (search engine optimization) is the collective term for all activities that are done to highlight the website's visibility, essentially it is about answering the questions of what people search for in a good way, and ensuring a consistently good experience on the website. In addition to this, SEO is about making the website available to Google's crawlers who are constantly looking for good content to offer those who are looking for answers to their questions on the search engine.
Unlike paid search, like Google Ads, SEO is about earned visibility. You cannot pay your way to a higher position on Google's organic search results, but by offering relevant content for the target group you can potentially achieve a better ranking.
Google keeps their cards close to their chest, but we know that there are at least 200 ranking signals they use to decide who ends up at the top of the search results.
Why SEO is important for eCommerce?
We know that 89% of customers start an online shopping journey with a search, and 81% do research online before shopping in store. Therefore, it is extremely important to be able to answer the questions of people when they search, and with the help of good organic rankings for relevant search phrases, your potential customers find your website more easily.
There are also several types of SEO, including on-page, technical, local and Youtube/video. Technical SEO consists of several elements such as image size, loading time and speed, sitemaps and data structure - and it is also important to follow certain guidelines on this. In addition, it is important that your website uses elements such as title, heading (H1), meta descriptions, adhere to URL guidelines, and includes links to related content and other pages. Preferably also that others link to you (backlinks). Something which creates authority in SEO are links from other relevant websites, and this is a very important signal that the domain is relevant within the subject in question. In addition, it implies that it is a source of good information. This creates authority - which in turn creates better organic visibility on the search engines, and increased profitability for your company as it will drive the probability of increased traffic and income.
What problems can occur with poor organic visibility?
If you are not visible on Google, it means that your online store is not present where a large proportion of your potential customers are looking for answers. If your competitors have worked purposefully with SEO over time, it will also be more difficult to catch up, as SEO is something you should continuously work on.
A common challenge for many online stores is that much of the content is controlled by the product's manufacturer, and if there are several retailers selling the same product as your online store, it can be difficult to stand out in the crowd. This can complicate the work with SEO, which can initially seem difficult and unclear.
Eager to learn more?
Get in touch with Markus! He knows quite a bit about eCommerce - oh, and he's quite nice to talk with as well!
