SAP Emarsys

Emarsys makes it possible for you as a marketer to:
 

• Build dynamic and personalized email templates for use in email marketing. 

• Work easily and effectively with marketing automation and launch campaigns across channels such as e-mail, SMS, web and advertising networks. 

• Create 1:1 personalization that builds reliable, loyal and lasting customer relationships with every interaction, and act in real time. 

• Take advantage of a range of segmentation opportunities based on aggregated customer data and insights. 

• Take advantage of predictive analytics to make smart and fast decisions, with data-driven insights and analytics. 

• Produce measurable results that drive predictable and profitable growth throughout the customer lifecycle. 

• Build personal loyalty experiences with Emarsys' loyalty program. 

Emarsys has the following capabilities: 

Integrated Data Layer

Consolidate data from relevant sources to have full insight into your customer data, customer behavior and needs. 

Personalization Engine

Using data and machine learning, Emarsys can understand and deliver personalized content and product recommendations. 

Marketing Automation

Create simple or multi-channel marketing programs that support your customer journeys. 

Cross-channel execution

Engage your customers with content across channels such as email, web, SMS and advertising networks. 

Customer Lifecycle Management

Gain insight into the customer lifecycle and use this information to create targeted communication content that drives conversion. 

Intelligence & Analytics 

Using machine learning, Emarsys allows you to predict campaign results, giving you valuable input on where to put your efforts. 

Strategies & Tactics 

Use pre-built automated programs from the world's most innovative brands or adapt them to your needs.